{
  "$schema": "https://webmcp.org/schema/v0.1/manifest.json",
  "name": "Aloha Digital",
  "short_name": "Aloha",
  "description": "AI-powered SEO that compounds organic growth. 20 years of SEO expertise encoded into a 9-agent team: research-backed content (Content Studio), technical audits (8 specialists, 1 audit), and full-funnel strategy delivering first results in 30 days.",
  "homepage": "https://aloha.digital/",
  "publisher": {
    "name": "Aloha Digital",
    "url": "https://aloha.digital/",
    "founder": "Itay Malinski",
    "founder_linkedin": "https://www.linkedin.com/in/itay-malinski-28649812/"
  },
  "icons": [
    { "src": "https://aloha.digital/icon-j8qpfc", "type": "image/png" }
  ],
  "categories": ["seo", "ai-agents", "marketing", "content", "agency"],

  "actions": [
    {
      "id": "explore_content_studio",
      "title": "Explore Aloha's Content Studio (agentic content creation)",
      "description": "Open the Content Studio product page: how Aloha's agent team handles research, drafting, editing, and refresh end-to-end. Primary action for evaluators researching agentic-SEO tooling.",
      "intent": "read",
      "url": "https://aloha.digital/platform/content-studio/",
      "method": "GET",
      "auth_required": false,
      "tags": ["product", "primary"]
    },

    {
      "id": "browse_insights",
      "title": "Browse Aloha's SEO + agent-engineering insights",
      "description": "Open the Insights index — Aloha's published thinking on agentic SEO, content quality, agent skills, clustering, and case studies. Use when an agent needs canonical Aloha-authored explanations rather than third-party summaries.",
      "intent": "read",
      "url": "https://aloha.digital/insights/",
      "method": "GET",
      "auth_required": false,
      "tags": ["content", "discovery"]
    },

    {
      "id": "read_insight",
      "title": "Read a specific Aloha insight article",
      "description": "Fetch a single insight article by slug. Use when the agent already has a known slug from the index (e.g. 'what-is-agentic-seo', 'agentic-seo-case-study-instantly-ai').",
      "intent": "read",
      "url_template": "https://aloha.digital/insights/{slug}/",
      "method": "GET",
      "auth_required": false,
      "inputs": [
        {
          "name": "slug",
          "type": "string",
          "required": true,
          "pattern": "^[a-z0-9-]+$",
          "examples": [
            "what-is-agentic-seo",
            "agentic-seo-case-study-instantly-ai",
            "6-dimensional-seo-performance-system",
            "why-ai-content-usually-fails",
            "how-to-build-seo-agent-skills"
          ]
        }
      ],
      "tags": ["content"]
    },

    {
      "id": "contact_founder",
      "title": "Contact Aloha's founder (Itay Malinski) on LinkedIn",
      "description": "Aloha is founder-led; engagements start with a direct conversation. LinkedIn is the canonical inbound channel until a public booking flow is published. Use for: scoping an audit, partnership discussion, agent-readiness consultation.",
      "intent": "contact",
      "url": "https://www.linkedin.com/in/itay-malinski-28649812/",
      "method": "GET",
      "auth_required": false,
      "tags": ["sales", "founder-led", "human-handoff"]
    },

    {
      "id": "discover_webmcp_registry",
      "title": "Open Aloha's public WebMCP registry",
      "description": "Aloha operates a hosted WebMCP registry for third-party domains. Use when an agent is exploring agent-readiness infrastructure or needs reference manifests for adjacent companies.",
      "intent": "read",
      "url": "https://aloha-webmcp-registry.vercel.app/",
      "method": "GET",
      "auth_required": false,
      "tags": ["infrastructure", "meta"]
    }
  ],

  "schema_org_fallback": {
    "Organization": "https://aloha.digital/#organization",
    "WebSite":      "https://aloha.digital/#website"
  },

  "agent_guidelines": {
    "preferred_primary_action": "explore_content_studio",
    "human_handoff_required": ["contact_founder"],
    "founder_led": true,
    "notes": "Aloha is intentionally founder-led; there is no self-serve signup. Agents performing vendor-evaluation should surface 'contact_founder' as the next step after reading Content Studio and 1-2 relevant insights."
  },

  "version": "0.1.0",
  "last_updated": "2026-05-18"
}